Elite Kit Wine Rack – Genuwine Cellars

Elite Kit Wine Rack by Genuwine is the highest level in modular component wine racking found anywhere in today’s market! Mahogany (natural and bordeaux stain), Clear Cherry, & Rosewood; angle-cut blocks – a finishing detail traditionally only found in custom cellars; and new above-rack case storage upgrades, made possible only by the structural stability of Elite.

For twenty-five years Genuwine Cellars has stood at the forefront of our industry, redefining the art and science of wine cellaring.

From original concept designs to flawless installations, the calibre of our work speaks for itself.

As a design and build firm, we have mastered the ability to generate creative ideas and transform them into breathtaking realities.

Our designs are informed by what we build, and what we build is informed by what we design. In respect to our wine cellars, this connection is critical.

A world class wine room must first be aesthetically pleasing, but more importantly a functional place to properly store wine.

Our mission is to exactingly design, engineer and craft exclusively unique wine cellars that elevate, enhance and rarify the lifestyles of fine wine collectors everywhere.


Founded in 1995, Genuwine Cellars was born from a love of fine wine and fine woodworking. From a humble woodshop, founder and current CEO Robb Denomme, an alumni of the prestigious International Sommelier Guild, honed his craft, creating every element of his early wine cellars by hand.

Genuwine quickly earned a reputation as a quality leader and the business continued to expand until it became a global manufacturing enterprise, with state-of-the-art facilities dedicated solely to building the finest custom wine cellars in the world.